Why invest in Waterloo

Talent, research expertise, location, business community, cost savings and more

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Build your future in Waterloo

Downtown Kitchener with LRT Going by at Night

About Waterloo

24,000

Tech workers. Waterloo is the #1 small tech talent market in North America, according to CBRE.

Largest

Robotics and automation cluster in Canada, giving new entrants to the community unprecedented access to the world’s best automators.

“Most Innovative”

The University of Waterloo has been named “Canada’s Most Innovative University” 29 times in the last three decades.

53,000

Manufacturing workers. This makes us the 4th largest manufacturing workforce in Canada.

Find out what makes Waterloo such a special place to live, work and play

Waterloo At A Glance Booklet

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STRATEGIC LOCATION

Close to everything you need to grow your business

We’re on Canada’s largest superhighway. We’re less than an hour away from Canada’s largest airport. We’re right beside Canada’s largest consumer market. We’re in the middle of Canada’s largest technology, manufacturing and automotive corridors.

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What you’ll find in the Toronto-Waterloo Corridor:

15,000 tech companies
300,000+ tech workers
450,000+ manufacturing workers
16 universities and colleges
7.7 million people speaking 150 languages
$332 billion economy

COMMUNITY PROFILE

Waterloo is growing fast

Things are great in Waterloo and they’re only getting better. Our community is diverse, multilingual, well-educated, fast-growing and youthful. If you described what a community that’s future-proof might look like, Waterloo is it.

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Here is the top-line data:

600,000 people
5.5% growth rate (higher than Canadian average)
50%+ of Waterloo residents have a college/university qualification
Fastest millennial population growth in North America (CBRE)
Fastest new grad population growth in North America (CBRE)
20%+ visible minority population

" Waterloo has a similar energy to Silicon Valley. The thing that works in Silicon Valley is the sense of community, support and mentorship and Waterloo has that same feeling. "

Jack Dorsey

CEO, Block (Formerly Square)