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Why invest in Waterloo

Talent, research expertise, location, business community, cost savings and more
Find everything you need to grow right here in Waterloo

Build your future in Waterloo

Downtown Kitchener with LRT Going by at Night

About Waterloo

Find out what makes Waterloo such a special place to live, work and play

Waterloo At A Glance Booklet


Close to everything you need to grow your business

We’re on Canada’s largest superhighway. We’re less than an hour away from Canada’s largest airport. We’re right beside Canada’s largest consumer market. We’re in the middle of Canada’s largest technology, manufacturing and automotive corridors.

What you’ll find in the Toronto-Waterloo Corridor:

  • 15,000 tech companies
  • 315,000+ tech workers
  • 457,000+ manufacturing workers 
  • 16 universities and colleges
  • 8.9 million people speaking 190 languages
  • $370+ billion economy


Waterloo is growing fast

Things are great in Waterloo and they’re only getting better. Our community is diverse, multilingual, well-educated, fast-growing and youthful. If you described what a community that’s future-proof might look like, Waterloo is it.

Here is the top-line data:

  • 600,000 people
  • 5.5% growth rate (higher than Canadian average)
  • 50%+ of Waterloo residents have a college/university qualification
  • Fastest millennial population growth in North America (CBRE)
  • Fastest new grad population growth in North America (CBRE)
  • 20%+ visible minority population

" Waterloo has a similar energy to Silicon Valley. The thing that works in Silicon Valley is the sense of community, support and mentorship and Waterloo has that same feeling. "

Jack Dorsey

CEO, Block (Formerly Square)