In 2020, mere weeks before COVID-19 shut the world down, TripleLift landed an expansion in Waterloo.
A company that builds technology that makes advertising better for the open web, TripleLift has become a programmatic ad marketplace of buyers and sellers. They work with all 100 of AdAge’s top global advertisers and 80% of comScore’s top publishers. They’ve recently set their sights on integrated advertising in Connected Television (CTV) – think computer vision-driven product placement in your favourite streaming apps.
Growth is the order of the day – they already have 350 employees at their New York headquarters and in markets around the world – which leads us back to Waterloo, where the company has been very active despite the barriers that come along with a global pandemic.
We asked Jaison Zachariah, SVP of Technology at TripleLift, to give us the story behind the company’s decision to come to Waterloo and tell us what their future holds.
ZACHARIAH: Waterloo should be considered one of the top technology superclusters in North America. Beyond having an incredibly talented and entrepreneurial labour pool, Waterloo has all the resources in-house to help tech companies be successful.