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Need marketers, business strategists and accountants? Come to Waterloo

A new booklet reviews Waterloo's existing business and finance workforce, related post-secondary programs and salary comparisons.

No matter what type of business you are in you need people who can market your product, build a sound business strategy and ensure that your financials are good.

Known as a leading tech hub, it may surprise you to learn that Waterloo has the business and finance workforce and talent pipeline to keep your business running smoothly.

With three renowned post-secondary institutions – each with a business school – and a reputation for churning our mathematicians and actuarial experts, Waterloo has the talent to help your tech, manufacturing or service-based business grow.

Want to learn more? Download our free business and finance talent guide now.

Want a quick summary?

Here’s how locating in Waterloo can help your company recruit top business and finance talent:

1. Waterloo has a large, highly trained business workforce

Waterloo is a key player in the second-largest financial sector, tech cluster and FinTech corridor in North America, which means companies locating in Waterloo have access to a massive business-oriented workforce.

Waterloo itself is home to the most educated workforce in Canada, with more than half of all residents aged 25-64 holding a college or university degree.

Business-oriented occupations – sales, management and finance – account for nearly half of Waterloo’s workforce.

2. Top talent generators fill your recruitment pipeline

Our community is home to three post-secondary institutions, each with its own business school.

Wilfrid Laurier University is home to the Lazaridis School of Business and Economics, which has a unique tech orientation and houses Canada’s largest business-specific co-operative education program.

The University of Waterloo was initially created to provide local banks and insurers with accounting talent and has grown to have the world’s largest concentration of math and computer science talent.

Conestoga College has a full suite of business support programs touching on public relations, human resources management and office administration. Download the business and finance talent guide to see a summary of programs that produce top recruits from each institution.

3. Cost advantages for talent in Waterloo

As a smaller community with a much lower cost of living, Waterloo provides companies and employees alike with cost advantages over major centres like San Francisco, Boston, New York or Toronto.

The business and finance talent guide compares salaries in each of these locations for a diverse set of occupations, including Chief Marketing Officer, Business Intelligence Analyst and General Accountant.

We think Waterloo is a great place to access talented and innovative business professionals, but you don’t have to take our word for it.

Here’s what the VP of Innovation Framework and Strategies at TD Bank Group had to say: “With Waterloo being globally recognized as a tech innovation hub, we were pretty excited about the sheer number of highly-skilled, talented professionals who were—and still are—coming out of the region. It just seemed to make sense to establish a footprint there and tap into that momentum.”

Want the whole story? Download our free business and finance talent guide now.

Thinking of locating, relocating or expanding your business?

Contact us – we’re here to help! We have a complimentary suite of services to help businesses grow in Waterloo, including connections to top recruiters.