This ‘In Short’ summary unpacks Vidyard’s latest innovation in video messaging: AI Avatars, set to revolutionize sales and marketing communications.
Overview:
Kitchener-based video messaging leader, Vidyard, has launched the industry’s first hyper-realistic AI Avatars within its Vidyard Messages platform. This development promises to revolutionize how sales and marketing teams interact with customers and prospects, significantly enhancing the effectiveness and scale of outreach efforts.
Highlights:
- Vidyard introduces industry-first hyper-realistic AI Avatars in its Vidyard Messages platform, offering personalized video messages that mimic the user’s appearance and voice.
- Vidyard secures $15M in funding led by Export Development Canada, bringing its total funding to $90.7M to accelerate innovation and adoption of its platform.
- Leading global sales and marketing organizations, including HubSpot, Microsoft, LinkedIn and S&P Global, utilize Vidyard’s platform to enhance customer and prospect engagement.
Why it matters:
Vidyard’s announcement showcases the vibrant, future-looking spirit of Waterloo’s tech ecosystem. It highlights the region’s supportive investment climate and showcases the potential for tech companies to thrive, innovate and expand on a global scale.
For international businesses considering Waterloo for expansion, Vidyard’s story represents a compelling example of the opportunities that await in a community where innovation, capital access and strategic growth initiatives converge.
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